What we do
We support innovation and growth in photonics, deep tech and high-tech industries, in France, in Europe and internationally, through a wide range of services.
Discover our services
As a startup or SME, you are developing innovative products in photonics, deep tech or high-tech, and you want to grow faster in international markets.
ArzhOptics supports you in structuring and deploying your export sales presence, combining strategic guidance with hands-on business development in your target markets.
With an extensive network across Europe, North America, and the Asia-Pacific region, you gain faster access to the right ecosystems, partners, and decision-makers.
Objective: more business, faster
- More qualified leads
- More B2B meetings
- More partnerships
- More international sales
The goal is to turn your technological potential into concrete commercial opportunities in your target markets.
What we do for you
- Identification and qualification of strategic customers, partners, and distributors
- Direct outreach: calls, emails, and targeted messages to the right contacts
- Introductions to industrial decision-makers and key stakeholders
- Development and management of distributor and agent networks
- Deployment of commercial actions aligned with your strategy (campaigns, outreach sequences, follow-up)
- Support in defining and sharpening your value proposition for target markets
- Adaptation of your sales and marketing materials to customer expectations
- Strategic and operational support at each stage of your export development (country prioritization, sales channels, partnership models)
- Regular operational follow-up and pipeline reviews, with action-oriented recommendations
What you can expect
Within 3 to 6 months, depending on your market and product maturity, you can expect:
- An active international sales pipeline with qualified prospects
- Significant number of qualified leads on your priority
- Real B2B meetings with buyers, integrators, and decision-makers
- Exploratory partnership opportunities with equipment manufacturers (OEMs) and strategic end-users in your target markets
- A 6–12 month export action plan to structure and scale your international growth
This service can be combined with our Market Intelligence reports to validate your target markets before scaling, and with our Sales Representation offering for seamless execution in the field.
As a startup, SME or bigger company, you are developing a new technology or product but are unsure about its potential markets, applications, and positioning.
ArzhOptics supports you in identifying and understanding your market opportunities by delivering tailored studies and reports that combine technology monitoring, competitive intelligence, strategic foresight, and actionable guidance.
Working under a non-disclosure agreement and in close collaboration with your team, we provide the insights you need to make informed decisions — with the option to include a tailored list of qualified potential customers to support your go-to-market strategy.
Objective: de-risk your go-to-market
- Clarify where your technology brings the most value
- Identify the most promising markets, applications, and customer segments
- Understand the competitive landscape and key trends
- Make informed decisions on positioning, pricing, and next steps
The goal is to reduce uncertainty, focus your resources, and turn market knowledge into a concrete, realistic go-to-market roadmap.
What we do for you
- Definition of key questions, scope, and decision criteria with your team
- Technology and application landscape review (use cases, adjacent markets, emerging trends)
- Market analysis: segments, use cases, adoption drivers and barriers, regulatory or ecosystem constraints when relevant
- Competitive and benchmark analysis (players, offerings, differentiators, positioning)
- Identification and profiling of priority customer segments and stakeholders (end-users, integrators, OEMs, research or industrial ecosystems)
- Strategic recommendations on market entry, positioning, and potential business models
- Option: tailored list of qualified prospects (companies and key contacts) to support your commercial outreach, in synergy with the Business Development service
- Option: debrief workshops with your team to align on next steps and integrate the findings into your roadmap
What you can expect
Whether you need a strategic overview of your market or an in‑depth review focused on specific applications or segments, the project typically runs from a few weeks to a few months, and you can expect:
- A structured, decision-ready report summarizing market opportunities, key trends, and competitive landscape for your technology
- Clear prioritization of target markets, applications, and customer segments, with rationale
- Concrete strategic recommendations to support your go-to-market, partnership strategy, and potential positioning options
- If selected: a qualified list of potential customers and partners (with company profiles) that can directly feed your Business Development pipeline
This service complements our Business Development activities by providing market validation and strategic clarity, and it can be paired with our Sales Representation service to turn insights into concrete commercial actions.
You are a start-up or an SME looking for a sales representative in France, in Europe, or for global markets.
ArzhOptics supports photonics and high-tech companies in accessing French, European, and global markets through proactive commercial representation, sales support, and participation in professional trade fairs and industry events.
What we do for you
- Represent your products and brand to targeted customers in France, across Europe, and in selected global markets
- Proactive outreach to prospects: visits, calls, emails, and meetings with qualified accounts, and implementation of a CRM with regular reporting and communication
- Follow-up of incoming leads and opportunities on your behalf
- Support in preparing and running sales activities at key trade fairs and conferences (before, during, and after events)
- Regular feedback from the field to refine your positioning, offers, and messaging
What you can expect
- Increased visibility for your products in your priority markets
- A growing pipeline of qualified opportunities in France and Europe
- More meetings with relevant decision-makers, integrators, and distributors
- Stronger local presence without the cost and complexity of setting up your own sales office
This service can be combined with our Business Development and Market Intelligence services for a fully integrated and data-driven go-to-market approach.